Start for free

a google analytics
alternative for funnels

GA4 can answer this. The question is how many moves it takes, and whether you will do it again next month.

Track a funnel • $10/mo See the live demo

Google Analytics 4 details checked 9 August 2026 • https://analytics.google.com

The move count

why did signups drop last week?

Same site, same question, same afternoon. Here is every move, both ways.

7
GA4 moves
4
Tiny Funnel moves
Google Analytics 4
  1. 1 Log in and pick the right property
  2. 2 Open Explore and start a funnel exploration
  3. 3 Define each step as an event, and hope it was being recorded last week
  4. 4 Set the date range, then set a second one for the week before
  5. 5 Add a segment for the traffic you actually care about
  6. 6 Check the data quality icon in case the query got sampled
  7. 7 Save the exploration somewhere you will find it again next month
  8. 🥱 Try to remember why you wanted this data anyway
Tiny Funnel
  1. 1 Log in
  2. 2 The funnel is already on the screen, customer flow front and centre
  3. 3 Switch the range to last week
  4. 4 Narrow it down by referrer, entry page or campaign
  5. 💡 The step that moved is the step that changed

built for answers, not data scientists

Tiny Funnel is obsessed with getting you answers as quickly as possible. The funnel is the page that loads when you log in, and any visitor's whole journey is one click away.

See your funnel from every angle

The main view is always your funnel. You choose which visitors and from when and where.

See a visitor's full journey

Where they came from, which campaign, every page they touched, and whether they bounced, came back later, or converted.

what each one does

Google Analytics 4 against Tiny Funnel, on the things that decide it.

Capability Google Analytics 4 Google Analytics 4 Tiny Funnel Tiny Funnel
Time to a first funnel Google Analytics 4 Install the tag, wait for events to arrive, then build a funnel exploration in Explore. Tiny Funnel One script tag, then click through your own site with the recorder on. Live in about two minutes.
What the dashboard opens on Google Analytics 4 A reports overview covering the whole site. The funnel is somewhere inside Explore. Tiny Funnel The funnel. It is the page, not a report you go and find.
How a step is defined Google Analytics 4 A condition on an event or a dimension, up to ten steps. The event has to exist before a step can use it. Tiny Funnel A URL, a page state, or an element that contains particular text. Recorded by clicking, so nothing has to be instrumented first.
Cookies and consent Google Analytics 4 Cookie-based, so visitors who decline are modelled rather than counted. Tiny Funnel Cookie-less and first-party. Everyone who loaded the page is in the number.
Sampling Google Analytics 4 Explorations sample above ten million events in a query on a standard property, and show you the percentage used. Tiny Funnel No sampling. The count is the count.
One visitor's journey Google Analytics 4 User explorer, inside whichever retention window the property is set to. Tiny Funnel Every visitor's full journey, return visits included, ending on the step they stopped at.
A step your backend confirms Google Analytics 4 Measurement Protocol, which is engineering work, and tying it back to the browser is your problem. Tiny Funnel Post the event with your own user id and it lands on the right visitor's journey.
Pricing Google Analytics 4 Free. Analytics 360 is sold by contract. Tiny Funnel $10 a month per active funnel. No seats, no event tiers, and pausing a funnel stops the bill.
Track a funnel • $10/mo

which one is yours

Both answer real questions. They are not the same question.

Stay on Google Analytics if
  • You need numbers for the whole site, not one flow through it
  • Google Ads or Search Console attribution is part of the job
  • Somebody here already knows their way around Explore
  • You export to BigQuery and write your own queries
  • Free matters more to you than fast
Switch to Tiny Funnel if
  • GA4 is installed and nobody opens it
  • The question you keep asking is about the same handful of pages
  • You sell software, a course or another virtual good
  • Nobody here is going to build a report to answer it
  • You want the visitors who declined the banner back in the count
Google Analytics 4

what Google Analytics 4 does better

  • It is free, and it is probably on your site already
  • It covers the whole site, not one flow through it
  • Google Ads and Search Console connect natively, which nothing else can match
  • BigQuery export, if you have somebody who writes SQL
  • It does have funnel exploration, and it works
  • Ten years of tutorials for whatever you are stuck on

What to do in the first ten minutes

Leave GA4 exactly where it is. Add the Tiny Funnel script tag next to it, then open the recorder and click through your own signup the way a customer would: the landing page, the pricing page, the signup form, the welcome screen. That click-through is the funnel. There is no taxonomy to design first and nothing to name.

Then wait a day and compare the two. The top of the funnel is where they will disagree most, because that is where the cookie banner sits, and the bottom is where they should agree closely, because by then every visitor is a signed-in human doing something deliberate.

The one thing worth knowing before you compare

A GA4 funnel counts events. A Tiny Funnel funnel counts visitors reaching a step, and a step can be a URL, a page state, or an element on the page containing particular text. Those are different questions, so two tools can both be right and still print different numbers.

The case where it matters most is a purchase your backend confirms rather than your browser. In GA4 that means Measurement Protocol and a piece of engineering work to tie the hit back to a session. In Tiny Funnel you post the event with your own user id and it lands on that visitor's journey, next to everything they did on the way there.

The short version

Keep GA4 for the site. Use this for the funnel. They cost $10 a month together and they disagree in a way that tells you something.

frequently asked questions

Can I run Tiny Funnel and Google Analytics at the same time?

Yes, and most people should. They answer different questions, the two scripts do not interfere, and there is no reason to give up ad attribution to get a funnel. Add the Tiny Funnel tag alongside the one you already have.

Does Google Analytics have funnels?

It does. Funnel exploration lives in Explore, takes up to ten steps, and works. The difference is not whether the feature exists, it is that a GA4 funnel is a report you build and then have to find again, and a Tiny Funnel funnel is the page that loads when you log in.

Will the two tools show me the same numbers?

No, and the gap is the point. GA4 is cookie-based, so visitors who decline the banner are modelled rather than counted, and explorations sample above ten million events in a query on a standard property. Tiny Funnel is cookie-less, counts everyone who loaded the page, and does not sample. Expect Tiny Funnel to be higher at the top of the funnel.

Do I have to remove the Google Analytics tag?

No. Nothing in Tiny Funnel cares what else is on the page, and keeping GA4 is the sensible move while you decide whether the funnel view tells you what you needed.

What does Tiny Funnel not do?

Site-wide analytics, ad attribution, audiences, warehouse export, heatmaps and session replay. Tiny Funnel does funnel analytics. How visitors get to your site, which of them buy, and how far and how often each cohort gets, with the journeys behind it. If you want a platform, GA4 or one of the product analytics tools is the better answer and we would rather say so.

Cookie-less means no consent banner, right?

Not something we can promise. Consent obligations depend on where you are and on everything else running on your site, and Tiny Funnel does keep a visitor id in local storage. What we can tell you is what it does. No cookies, no fingerprinting, no cross-site tracking, nothing shared with ad networks, and typed values never captured.

the bottom line

Two honest summaries, then the shortest way to decide.

Google Analytics 4 Google Analytics 4

Google Analytics is free, enormous, and already installed. If the question is how the whole site is doing, where the traffic came from and what the ads did, it answers that better than we ever will, and there is no good reason to take it off.

Tiny Funnel Tiny Funnel

Tiny Funnel is funnel analytics. Where visitors come from, which of them buy, and how far and how often each cohort gets down your funnel. It opens on that answer rather than on a grid of widgets, and it counts everybody, because there is no banner standing in front of the number.

I need numbers for the whole site, plus ad attribution

Google Analytics 4 Google Analytics

There is an analyst here and a BigQuery habit

Google Analytics 4 Google Analytics

I want to know why signups dropped, today

Tiny Funnel Tiny Funnel

Nobody here is going to build a report to find out

Tiny Funnel Tiny Funnel

I want a funnel, and I want everyone counted in it

Tiny Funnel Tiny Funnel

Tiny price • Pay per funnel

No tiers. No "contact sales." Just $10 a funnel.

7 day free trial
$10 /mo
Charged per site/funnel
✓ Unlimited visitors tracked
✓ Full visitor-by-visitor journeys
✓ First-party, no cookie banner
✓ Invite up to 5 team members for free
✓ Pause a funnel and it stops billing
✦ Live in 2 minutes, cancel anytime
Start free 7 day trial
No card needed. No annual lock-in.