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Notes on reading funnels: where visitors come from, where they drop, and what a fall between two steps is actually telling you. Plus the guides and the tool comparisons.
plausible vs fathom
Both are cookie-less, simple and well liked. Here's where Plausible and Fathom genuinely differ, what neither one does, and when a third tool is worth adding.
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how to calculate funnel conversion rate
Two different numbers share the name "conversion rate": the whole funnel's and one step's. Here's both formulas, a worked example, and the counting mistake that quietly wrecks them.
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how to track a conversion that happens in a webhook
The purchase completes in your backend, so the browser never sees it. Post it from your webhook handler as a server event, matched to whoever caused it.
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how to read a funnel drop-off and find what caused it
A funnel drop-off is a question, not an answer. Here is the order to work through: how big the fall really is, who it happened to, and whether you caused it.
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how cookie-less tracking actually works, and what it misses
There is no cookie. Cookie-less tracking keeps a random id in your own localStorage, and it names a browser rather than a person. Here is what that costs.
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how analytics pricing works, and what each model costs you
Per event, per seat, per pageview or free with a platform. Every analytics pricing model charges for something different, and each one changes what you record.
ReadFunnel analytics for SaaS and software teams
See where trial signups come from, how far they get through pricing, signup and onboarding, and how many start paying. Cookie-less, $10 a month per funnel.
ReadFunnel tracking for course creators • $10 a month
See how many people who land on your sales page reach the checkout, and how many finish. One script tag, works across hosted platforms, no cookies.
ReadAbout Tiny Funnel
Tiny Funnel is the opposite of the vast, endlessly powerful analytics platforms you are used to. It is obsessed with two things: funnels, and being as easy to understand as possible.
ReadA Google Analytics alternative for funnels
GA4 can answer this. The question is how many moves it takes, and whether you will do it again next month.
CompareA Mixpanel alternative for funnels
Mixpanel can answer this. The question is what you have to set up before it can.
CompareA Plausible alternative for deeper funnels
Plausible got the simple dashboard right. Keep it for the site, and add this for the funnel. Who arrives, how far each cohort gets, and which of them buy.
CompareA PostHog alternative for funnels
PostHog can answer almost any question about your product. This is for the weeks when you only have one.
CompareAn Amplitude alternative for funnels
Amplitude can answer this. The question is the taxonomy you design and the analyst you need before it will.
CompareA Fathom Analytics alternative for funnels
Fathom got simple and cookie-less right. Keep it for the site, and add this for the funnel it was never built to have.
CompareA Matomo alternative for funnels
Matomo can do funnels too, once you buy the plan that has them. Here is what a live funnel costs to add either way.
CompareA Heap alternative with the price on the page
Heap is a serious product analytics tool. You just cannot find out what it costs without asking.
CompareA Hotjar alternative for funnel numbers
Recordings show you what one visitor did. Tiny Funnel counts how many made each step, where they came from, and who converted.
Comparesee your funnel in two minutes
One script tag, no cookie banner, no dashboard to assemble. $10 a month per funnel, and the first week is free without a card.