about tiny funnel
The short version
- Analytics platforms are built to answer every question, which is what makes them hard to use
- Tiny Funnel answers one: where visitors come from, how far each gets, and how many buy
- The funnel is drawn the moment you log in, with no dashboard to assemble first
- The depth is there when you want it, it is just never standing between you and the answer
The problem with a tool that can answer anything
A platform built to answer every possible question about your data has to carry every possible view of it, and that lands in the interface. Using one becomes a skill in its own right: find the right screen, pick the right report, define a segment so you are only looking at the people you meant, remember which of the four numbers on the page is the one you came for.
It is slow, it is abstract, and somewhere in the middle of it you forget what you walked in to find out. The numbers were always there. Getting to them was the work.
We only do funnels
Tiny Funnel is the opposite trade. We care about one question, and about drawing the answer as plainly as we can: where visitors come from, how far each gets, and how many buy. You log in and the funnel is there, front and centre. There is nothing to assemble first, and nothing to configure before the numbers mean anything.
Everything here is designed to put the data in front of you as quickly and as obviously as possible:
- The funnel is the page, not a widget you add to one. Bars top to bottom, drop-off between each pair of steps
- Filters show their answer before you apply them. Every option in a dropdown carries its visitor count and how many of those converted, so you can often read what you needed without picking anything at all
- Filter to a specific visitor set and everything changes with you. Pick "from Google" + "reached at least step two" and the funnel, the chart and the visitor list all redraw for exactly those visitors. Referrer, UTM source, entry page, country, date range, or how far down they got
- No tiers. Every funnel gets everything, because a tool that answers one question does not need five ways of answering it
The depth is there when you want it
Narrow the funnel to a single referrer or entry page. Open one visitor's journey and read the whole path, return visits included, down to the step where they went. Scroll down for your funnel through time, the same filtered visitors plotted across the days, with the deeper stages in darker dots. And Tiny Funnel keeps an eye on your own pages: edits to them are plotted on the same axis as conversion, so when a drop-off appears, "did we cause this?" has a chart instead of a guess.
Then build the funnel that matches how your own site actually works, because a step can be any of these:
| A step can be | Example |
|---|---|
| A page view | Somebody reaches /pricing |
| A click | Somebody clicks the "start free trial" button |
| A server event | Your backend posts subscription.created |
| A page state | An element on the page matches a CSS selector, or contains a given word |
That is the whole product. One question, answered in the fewest moves we could get it down to, with the depth waiting underneath for the times you need it.
Who's behind it
Tiny Funnel is made by me, Oli Woods. I also run PreProduct, a pre-order platform for Shopify brands, which is where the itch came from: I kept having one specific question about our funnel, opening a big analytics platform to answer it, and losing the thread somewhere around the fourth screen. Tiny Funnel is the tool I wanted instead, and our own funnels were its first test case.
Ten dollars a month per funnel, seven days free without a card, and a tiny setup: one script tag, no SDK, no build step.