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a mixpanel
alternative for funnels

Mixpanel can answer this. The question is what you have to set up before it can.

Track a funnel • $10/mo See the live demo

Mixpanel details checked 10 August 2026 • https://mixpanel.com

Before you get an answer

track your signup funnel, from landing page to paid

From nothing installed to a working funnel. Here is every move, both ways.

6
Mixpanel steps
4
Tiny Funnel steps
Mixpanel
  1. 1 Choose the events that describe the funnel, and agree what to call them
  2. 2 Install the SDK and wire up user identification
  3. 3 Instrument each event in code, or enable autocapture and pick from what it collects
  4. 4 Ship the release, then wait for real events to arrive
  5. 5 Build the funnel in the Funnels report, one event per step
  6. 6 Set a conversion window that fits how long a visitor really takes
  7. 🥱 A funnel, built on the events you decided to record
Tiny Funnel
  1. 1 Paste one script tag into your site
  2. 2 Click through the flow yourself with the recorder on
  3. 3 Add a condition if a step needs one, like an element containing the word subscribed
  4. 4 Post the paid step from your backend when the purchase finishes there
  5. 💡 A live funnel, about two minutes after you started

built for answers, not data scientists

Tiny Funnel is obsessed with getting you answers as quickly as possible. The funnel is the page that loads when you log in, and any visitor's whole journey is one click away.

See your funnel from every angle

The main view is always your funnel. You choose which visitors and from when and where.

See a visitor's full journey

Where they came from, which campaign, every page they touched, and whether they bounced, came back later, or converted.

what each one does

Mixpanel against Tiny Funnel, on the things that decide it.

Capability Mixpanel Mixpanel Tiny Funnel Tiny Funnel
Time to a first funnel Mixpanel Install an SDK, design and instrument events, ship, then build the funnel once data arrives. Tiny Funnel One script tag, then click through your own site with the recorder on. Live in about two minutes.
How a step is defined Mixpanel An event, filtered by event or user properties. The event has to exist before a step can use it. Tiny Funnel A URL, a click, a page state, or a server event. Recorded by clicking, so nothing is instrumented first.
What the dashboard opens on Mixpanel Your project's boards and saved reports. The funnel is a report you build and come back to. Tiny Funnel The funnel. It is the page, not a report you go and find.
Click capture Mixpanel Autocapture on the web, off until you enable it in the SDK config, with instrumented events still recommended for key metrics. Tiny Funnel Also a switch, off until you turn it on. When on it records clicks on interactive elements only, and typed values are never captured.
Retention and cohorts Mixpanel First class. Retention curves, behavioural cohorts and deep segmentation. Tiny Funnel Not here, on purpose. One funnel view and the journeys behind it.
One visitor's journey Mixpanel A per-user activity stream, tied together by the identity you wire into the SDK. Tiny Funnel Every visitor's full journey, return visits included, ending on the step they stopped at.
A step your backend confirms Mixpanel Server SDKs and an ingestion API, with identity management in your hands. Tiny Funnel Post the event with your own user id and it lands on the right visitor's journey.
Pricing Mixpanel Free up to a million events a month, then priced by event volume. Enterprise is a sales conversation. Tiny Funnel $10 a month per active funnel. No seats, no event budget, and pausing a funnel stops the bill.
Track a funnel • $10/mo

which one is yours

Both answer real questions. They are not the same question.

Stay on Mixpanel if
  • You measure activation, retention and feature adoption, not just a purchase
  • An event taxonomy already exists here, and somebody owns it
  • Cohorts, segmentation or experimentation are part of the job
  • You need to track a mobile app, where a script tag cannot go
  • You want your data warehouse and your analytics wired together
Switch to Tiny Funnel if
  • The question is where visitors come from, how far they get, and who buys
  • Nobody here is going to design an event taxonomy to answer it
  • You sell software, a course or another virtual good
  • You want the bill to stay put when a launch triples your traffic
  • You want the funnel live this afternoon, not after a sprint
Mixpanel

what Mixpanel does better

  • Funnels with real depth, including counting methods, strict or any order, and exclusion steps
  • Retention curves and cohort analysis, which we do not attempt
  • Segmentation and ad-hoc exploration, once the data is in
  • Mobile apps, with SDKs for iOS and Android, where a script tag cannot go
  • Warehouse connectors for Snowflake, BigQuery and friends, plus a mature API
  • Session replay in the same product, with a free allowance
  • A free tier that covers a million events a month

What to do in the first ten minutes

Leave Mixpanel exactly where it is. Add the Tiny Funnel script tag next to the SDK, then open the recorder and click through your own signup the way a customer would. The landing page, the pricing page, the signup form, the welcome screen. That click-through is the funnel. There is no event to name, no release to ship and no data to wait for.

If the last step of your funnel finishes on a server rather than in a browser, a subscription webhook or an invoice paid on a schedule, post it as a server event with your own user id and it lands on the visitor who caused it.

Why the two tools will disagree, and why that is fine

A Mixpanel funnel is a sequence of events, and an event exists because somebody decided in advance to record it. That is not a flaw, it is what makes the deep analysis possible, and it is also the cost. The funnel can only be as good as the taxonomy underneath it, and the taxonomy is a meeting, a naming convention and an engineering ticket before it is a number.

A Tiny Funnel step is reached or not reached. It can be a URL, a click, a page state or a server event, and it was recorded by clicking through the site rather than by instrumenting it. Nothing had to be decided in advance, which is why the first answer arrives in minutes, and also why there is no retention curve behind it. Two tools, two questions, and the honest position is that a product team at scale wants both answered.

The short version

Keep Mixpanel for how people use the product. Use this for who arrives, how far they get and who buys. Setup is one script tag and a click-through, and the two tools disagreeing is information, not a bug.

frequently asked questions

Can I run Tiny Funnel and Mixpanel at the same time?

Yes, and it is a sensible pairing. Mixpanel measures how people use the product once they are inside. Tiny Funnel measures who arrives, how far down the funnel they get, and who buys. The two scripts do not interfere, so add the Tiny Funnel tag alongside the SDK you already have.

Do I have to define events before I can see a funnel?

No, and that is the whole difference in setup. A Tiny Funnel step is recorded by clicking through your own site, and can be a page view, a click, a page state or a server event, with optional conditions such as an element containing particular text. There is no taxonomy to design, no naming convention to agree, and no release to ship first.

Is Tiny Funnel a full Mixpanel replacement?

No. There are no retention curves, no cohorts, no experimentation, no session replay and no warehouse layer here. If your team leans on those, keep Mixpanel. Tiny Funnel is the answer when the question is a marketing funnel and the setup cost of a product analytics platform is what stands between you and it.

Will the two tools show me the same numbers?

Not exactly. A Mixpanel funnel counts the events you instrumented, inside the conversion window you set. A Tiny Funnel funnel counts visitors reaching a step, where a step can be a URL, a click, a page state or a server event. Those are different definitions, so both tools can be right and still print different numbers.

What about a purchase that completes on my server?

Post it as a server event with your own user id and it lands on the right visitor's journey, next to everything they did on the way there. The one rule is that the visitor must already have been seen by the script tag, because a server event cannot start a journey on its own.

Cookie-less means no consent banner, right?

Not something we can promise. Consent obligations depend on where you are and on everything else running on your site, and Tiny Funnel does keep a visitor id in local storage. What we can tell you is what it does. No cookies, no fingerprinting, no cross-site tracking, nothing shared with ad networks, and typed values never captured.

the bottom line

Two honest summaries, then the shortest way to decide.

Mixpanel Mixpanel

Mixpanel is one of the best product analytics tools ever built, and we are not competing with it on that ground. If the job is understanding how people use your product, activation, retention, adoption and the cohorts behind them, it earns its setup cost, and there is a free tier to prove it on.

Tiny Funnel Tiny Funnel

Tiny Funnel is funnel analytics. Where visitors come from, which of them buy, and how far and how often each cohort gets down your funnel. There is nothing to instrument and nothing to name, so the answer arrives in minutes, and the price stays at ten dollars per funnel however big the month was.

We measure activation, retention and feature adoption

Mixpanel Mixpanel

An event taxonomy exists here, and somebody owns it

Mixpanel Mixpanel

I want the signup funnel live this afternoon

Tiny Funnel Tiny Funnel

Nobody here is going to instrument events to answer it

Tiny Funnel Tiny Funnel

The question is who buys, not how the product is used

Tiny Funnel Tiny Funnel

Tiny price • Pay per funnel

No tiers. No "contact sales." Just $10 a funnel.

7 day free trial
$10 /mo
Charged per site/funnel
✓ Unlimited visitors tracked
✓ Full visitor-by-visitor journeys
✓ First-party, no cookie banner
✓ Invite up to 5 team members for free
✓ Pause a funnel and it stops billing
✦ Live in 2 minutes, cancel anytime
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