a fathom analytics
alternative for funnels

Fathom got simple right. Tiny Funnel is just as simple, only obsessed with funnels. Who buys, where they came from, and whether visitors from one place buy more than visitors from another.

Fathom Analytics details checked 28 August 2026 • https://usefathom.com

How deep the funnel goes

why did checkouts drop, and what did the people who left do instead?

Both tools are cookie-less. The difference is that one of them has a funnel to look at.

Fathom Analytics
  1. 1 Open the dashboard and watch the goal count for checkout fall
  2. 2 Check the live visitors feed for anyone mid-session right now
  3. 3 Read the aggregated top pages and referrers for the day it dropped
  4. 4 Notice the tool has no sequence of steps to look at, because it was never built to have one
  5. 🥱 You know a goal count fell. Which step, and what any one visitor did instead, is not in the product, by design.
Tiny Funnel
  1. 1 Log in, the funnel is already drawn and the drop is on the bar
  2. 2 Filter to the week and the source that changed
  3. 3 Open the journeys of visitors who stopped at that step
  4. 4 Read what each of them did instead, return visits included
  5. 💡 Five journeys usually make the answer obvious, because people fail in patterns.

built for answers, not data scientists

Tiny Funnel is obsessed with getting you answers as quickly as possible. The funnel is the page that loads when you log in, and any visitor's whole journey is one click away.

See your funnel from every angle

The main view is always your funnel. You choose which visitors and from when and where.

See a visitor's full journey

Where they came from, which campaign, every page they touched, and whether they bounced, came back later, or converted.

what each one does

Fathom Analytics against Tiny Funnel, on the things that decide it.

Capability Fathom Analytics Fathom Analytics Tiny Funnel Tiny Funnel
Funnels Fathom Analytics None. Fathom tracks custom events (its word for goals, like a signup or a sale) as flat counts, fully aggregated. Tiny Funnel The whole product. Steps recorded by clicking through your own site, reorderable, and a step can be a page view, a click, a server event or a page state.
What the dashboard opens on Fathom Analytics The whole site on one page, readable in a minute, with a live-visitors feed. Tiny Funnel One funnel, a bar per step, the drop-off between each pair, filters pinned above it.
One visitor's journey Fathom Analytics None. Dashboards show zero personal information by design, aggregated only, no per-session or per-visitor view. Tiny Funnel Open any visitor and read their whole path, return visits and the step where they stopped included.
A step with a condition on it Fathom Analytics An event is a name you fire from your code or a click you tag. Matching what an element says means writing that event first. Tiny Funnel "Count Subscribed only when the element says subscribed" is a per-step condition, not a code change.
A step your backend confirms Fathom Analytics Custom events can be sent server-side, matched to a site rather than to an individual visitor's browser journey. Tiny Funnel Post the event with your own user id, Bearer-authed per funnel, and it lands on the journey of the visitor who caused it.
Cookies Fathom Analytics None. Cookie-less, with EU data isolation and permanent data retention. Tiny Funnel None either. A random first-party id in localStorage, no fingerprinting, nothing shared with ad networks.
Pricing Fathom Analytics By monthly pageviews, tiered from $15 a month for 100k up to $100 a month for 2M, 50 or more sites included at every tier. 7-day trial. Tiny Funnel $10 a month per active funnel, visitors unlimited. 7-day trial, no card, and pausing a funnel stops the bill.
Multi-site management Fathom Analytics 50 or more sites on one account even at the entry tier, built for agencies and portfolios. Tiny Funnel One funnel per URL, priced and billed separately. If the job is many small sites, Fathom's model fits it better.

which one is yours

Both answer real questions. They are not the same question.

Stay on Fathom if
  • You want the whole site on one page you can read in a minute
  • Aggregate-only, zero-personal-data dashboards are a feature to you, not a limitation
  • You manage a portfolio of sites and want them on one account
  • Your questions are about traffic and top pages, not about one flow through a handful of them
  • Set and forget is genuinely the posture you want from an analytics tool
Add Tiny Funnel if
  • The question you keep asking is about one flow through a handful of pages
  • You want to read what individual visitors did, not only an aggregate count
  • A step needs to be a page state, or an event your backend confirms
  • Nobody here wants to write event code to define a funnel step
  • You sell software, a course or another virtual good
Fathom Analytics

what Fathom Analytics does better

  • Site-wide analytics on one page, readable by anyone in a minute
  • A live-visitors feed and permanent data retention
  • Multi-site management built in, 50 or more sites on one account from the entry tier
  • A tiny script and a genuinely "set and forget" posture, if that is what you want
  • A privacy reputation earned in public, and EU data isolation
  • Cheaper than us for a single low-traffic site, if you never need a funnel

How to run both

Leave Fathom exactly where it is. Add the Tiny Funnel script tag next to it, then open your own site in setup mode and click through the flow you care about: the landing page, the pricing page, the signup form, the welcome screen. That click-through is the funnel, and there is no event code to write and no goal to configure first.

Nothing about the two scripts conflicts. Both are cookie-less, both are first-party, and they are answering genuinely different questions, one the whole site at a glance, one a single flow in depth, so keeping both is not a transition state. It is a reasonable place to stay.

The layer Fathom does not have at all

Fathom is deliberately aggregate, and it does not try to be a funnel tool. Custom events are flat counts, and the dashboard shows zero personal information by design, which is a considered privacy posture and suits a "check it once a week" habit well. There is no sequence of steps behind a goal, so when a number moves there is nothing underneath it to read.

Tiny Funnel is that layer. Any visitor in the funnel can be opened and read end to end, return visits included, down to the step where they stopped, and a step can be a page state, a click, or an event your backend posts when the money actually moves, attached to the visitor who caused it. A visitor the script tag has never seen cannot be started by a server event, so the journey always begins in the browser, but it can end in your webhook handler.

The short version

Keep Fathom for the site. Add Tiny Funnel for the funnel Fathom was never built to draw: where each cohort of visitors comes from, how far they get, and which of them buy. Adding it costs $10 a month per funnel, and neither tool uses a cookie.

frequently asked questions

Does Fathom have funnels?

No. Fathom tracks custom events (its name for goals, things like a signup or a sale) as flat, aggregated counts. There is no sequence of steps, no drop-off between them, and no per-visitor view, all deliberate design choices in service of a dashboard that shows zero personal information. If a funnel is the thing you are after, Fathom was not built to have one.

Can I run Fathom and Tiny Funnel at the same time?

Yes, and for a lot of teams that is the right answer. The two scripts do not interfere, both are cookie-less, and they answer different questions. Keep Fathom for how the site is doing overall, and point Tiny Funnel at the one flow you keep asking about.

Is Tiny Funnel more private than Fathom?

No, and we would not claim it. Both are cookie-less and first-party. Fathom's dashboards show zero personal information by design and are aggregate-only. Tiny Funnel keeps per-visitor journeys, and a customer can tie journeys to their own user ids, which is exactly the depth Fathom chose not to build. Pick by the question you need answered, not by which sounds more private.

Will the two tools show the same numbers?

Close on traffic, not comparable on funnels, because Fathom has no funnel to compare against. Both count visitors without cookies, so top-line traffic should broadly agree. A Tiny Funnel funnel counts visitors reaching a step, which can carry a condition or a server event, so it is answering a different, more specific question than a Fathom event count.

What does Tiny Funnel not do?

Site-wide analytics, top pages, a live-visitors feed, multi-site account management. If those are the job, Fathom is the better tool and we would rather say so here than have you find out after installing.

the bottom line

Two honest summaries, then the shortest way to decide.

Fathom Analytics Fathom Analytics

Fathom made a fast, cookie-less, genuinely "set and forget" dashboard for the whole site, and earned its reputation the honest way. If the question is how the site is doing at a glance, across one site or fifty, it answers that with less apparatus than almost anything in the category.

Tiny Funnel Tiny Funnel

Tiny Funnel is what you add for funnel analytics. How people get to your site and which of them buy, how far and how often each visitor cohort gets down the funnel, and what any one of them actually did on the way. The same simplicity and the same cookie-less bargain, pointed at a question Fathom does not attempt.

I want the whole site on one page, or I manage many small sites

Fathom Analytics Fathom

Aggregate-only, zero-personal-data dashboards are the point, not a compromise

Fathom Analytics Fathom

I want to see how far each visitor cohort gets, and the journeys behind them

Tiny Funnel Tiny Funnel

A step needs my backend, or an element's text, to confirm it

Tiny Funnel Tiny Funnel

I keep wondering what the people who left did instead

Tiny Funnel Tiny Funnel

Tiny price • Pay per funnel

No tiers. No "contact sales." Just $10 a funnel.

7 day free trial
$10 /mo
Charged per site/funnel
Unlimited visitors tracked
Full visitor-by-visitor journeys
First-party, no cookie banner
Invite up to 5 team members for free
Pause a funnel and it stops billing
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